Job Spec – Product Manager, H&C TV Everywhere
This is an important new role sitting at the heart of a dynamic thematic channel now broadcasting in the UK, Netherlands and Sweden. Reporting to the Managing Director, and based in Cwmbran, you will be part of a compact and highly motivated team that is creating and delivering one of the most innovative channels in the European broadcast market.
Currently H&C is only available in the UK on the Sky platform (Channel 280) so there is a large untapped audience of passionate horse and horse sport lovers who have not been able to see the Channel to date. They have been vocal in their desire for H&C to be more widely available with numerous posts to our FB page (107k followers) and Twitter feed (27k) asking when they will be able to get H&C by other means than a subscription to the basic Sky package.
We’re delighted to say that the answer is “very soon”. In a few weeks time we will be launching two new ways to view H&C:
Critically, both of these offers (jointly referred to as H&C Everywhere) will see H&C being offered as a stand-alone subscription channel. Current proposed pricing for each is a one-off £5 joining fee and £4.99 per month thereafter. This means that, for the first time ever we will face the challenge of recruiting new viewers, convincing them of the value of the offer and getting them to part with hard cash. And recruitment is only the beginning;thereafter we will need to work even harder to ensure subscriber satisfaction and high retention levels.
TV isn’t at the heart of our typical viewer’s world and we freely admit that they are light viewers; they’d rather be out riding. But they love H&C so it’s understandable that our research has shown great enthusiasm for buying the Channel a la carte, rather than as part of a bundle of channels, most of which they have no interest in and which costs considerably more than the stand-alone price.
The Product Manager, H&C TV Everywhere is the key post in turning that enthusiasm into a robust and ever-expanding subscriber base.
1. Develop and implement marketing and communications strategy for H&C TV Everywhere
2. Manage relationship with key suppliers to H&C TV for the product
3. Oversee subscription process and subscriber interface with H&C TV
4. Manage and deploy H&C TV assets for the product
Knowledge and Experience:
For further information please contact Richard Burdett on 01633 647948, [email protected]