"This weekend, the England football team has drawn disappointingly level with their opponents (again) and fans are left frustrated, anxious and yet excited about the next World Cup match. Whether the team can clean up their pitch remains to be seen. But win, lose or continue to draw, viewers will be watching with a glass of something liquid in hand; a nice cup of tea, a cold beer or a fresh wine, each topped up at half time.

This time of year there is more than just football kicking off: the Ascot races have just finished, Wimbledon serves today and there’s only a furlong until Newmarket. People across the land still choose to experience the true energy of live English and international sporting events. Proud of our national skill and prowess on grass (and turf), whether it be a pitch, course or court, what do we celebrate our heroes’ achievements with but a civilised glass of Champagne?

Sadly not everyone can be lucky holders of Wimbledon tickets or Newmarket hats (including me!), but even as the summer season of sports opens across the land like the spreading of a picnic blanket, shoppers can buy the official Champagne supplier to both of these events: Champagne Lanson celebrates its 250th birthday as a jolly good sport – including in a supermarket aisle near you.

More than 18,000 bottles of Lanson Black Label NV were popped open at the last Wimbledon Championships as visitors sipped the crisp and zesty delight. Come rain or shine this year, the bubbly will be centre court once more. We enjoyed some bubbling-away Black Label NV to reward dad on Father’s Day and for someone who doesn’t necessarily opt for Champagne, Dad found it a bit of a “chill-out,” having put our little monkey to bed. At the close of a busy weekend, with some simple tapas and encouraging banter (in the direction of the screen), the Lanson was a welcome addition to our end-of-weekend sofa.

I’ve always enjoyed my days at the races (I’m a safe bet, me!) and the 2010 season at Newmarket will be in the pink with Lanson Rosé NV. Back a winner at home with this flavourful and easy on the eye Champagne and its berry and forest fruit aromas.

So let’s cheer on our nation’s talents with spirit and encouragement, toasting with family and friends and sharing in the thrill of the competition. Raise a glass and celebrate… And maybe it will be a heated summer after all, especially with these events coming up:

Wimbledon Tennis Championships:
21st June – 4th July 2010

Newmarket Racecourses:
Lanson July Festival: 7-9th July 2010
Lanson Ladies Day: Thursday 8th July 2010

Cheers!"