Horse & Country TV

Facebook Twitter YouTube Flickr RSS
Login | Sign-up


Not a member? Register here

Television for horse lovers

Sky channel 280

  • Home
  • News
  • Video
    • Today's top videos on H&C

    • Farming Sunday Season 12 Episode 3
    • Farming Sunday Season 12 Episode 2
    • A Decade of Badminton
    • Greenwich: The Interviews
    • FEI Classics: Rolex Kentucky highlights
    • How to tie a quick-release knot

    • View all 1198 videos »
  • TV Shows
    • Featured shows on H&C

    • Carl Hester
    • FEI Sport
    • Monty Roberts and Kelly Marks
    • Getting to Greenwich
    • Rudall's Round-Up
    • Dean Dibsdall

    • View more »
      View full TV schedule »
  • Events
  • Blog
  • Advice
  • London 2012
  • Offers
Home » Blog » "Getting some much-needed PR for our sport is trickier than you might think"

"Getting some much-needed PR for our sport is trickier than you might think"

Image: Daisy Bunn and Ellen Whitaker
By Daisy Bunn
Posted 20th December 2011, 12:46pm


© Kit Houghton

 

 

"My how 2012 has flown! As I write my final blog of the year (she weeps!) for the fantastic H&C, I can hardly believe that another Olympia is nearly over, and another year gone. More terrifying still is the speed at which January turns into June and the 2012 Hickstead season will be upon us before I know it.

The best Olympia in years

It’s been a great week here in London, and one of the best Olympias that I can remember – not that the flurry of British wins has made me biased of course! Okay, well, to be honest, it has of course, but it’s hard not to get excited when Team GB performs so superbly, at such a high profile event, and when it really matters. There has been a lot of interesting debate in the press recently about the best way to proceed with the future of British showjumping. ‘PR’, ‘raising rider profiles’, ‘increased coverage’ and ‘commercial investment’ are phrases particularly hot on peoples’ tongues, and while I wholeheartedly agree I also understand just quite how difficult these things can be to come by. However, never has the task seemed easier, or so well supported when the riders fulfill their part of the deal so well, notching up a slew of wins jumping against the very best in the world: here at Olympia this week are no fewer than four previous World Champions and the current European Champion to name but a few. 

Embarassed Ben

The highlight of week had to be Ben Maher’s win in yesterday’s World Cup Qualifier, on Triple X III, usually his second horse, but one that has stepped up to the mark to replace his injured Robin Hood this year. An increasingly popular new feature at shows it to interview the riders on horseback, immediately before the presentation, and the crowd absolutely love it. It’s an excellent way of helping spectators engage further with the personalities of the sport (both human and equine: Ben said that Triple X was full of himself and knew how good looking he was, and when the very pretty interviewer asked Ben whether he knew that about himself I thought he was going to fall off sideways with embarrassment!)

Joking aside, showjumping press conferences are very rarely broadcast, something which is commonplace in more mainstream sports such as rugby and football, and it gives the public an excellent inside track in to the tactics riders use, their views on a particular course etc. Sitting here typing away in the press office, I have just heard three of our top riders being interviewed for a variety of print and broadcast media, and they all sounded like seasoned old media pro’s. The riders are playing the game, and it will only help our cause. Keep it up guys!

Olympic strings

Some big news of the week has been the disappointment that John Whitaker’s star ride Peppermill is unlikely to be fit for next year’s Olympics, but for once all is not doom and gloom as a lot of riders, including John himself with Argento, are hopeful that they have more than one good Olympic prospect in their string. There’s something in the air, and it really does seem to be a very exciting time for British showjumping.

After such a great week, there is a real buzz around Team GB and a few nice shiny Olympic medals to add to this year’s bronze in the European Championships seems more achievable than ever.

Happy Christmas everyone, and rock on 2012. I can’t wait!"

Daisy

Related links: Show Jumping | Event | Olympia

You might also be interested in…

  • Image: Daisy Bunn and Ellen Whitaker Daisy Bunn The daughter of the late Douglas Bunn, the Master of ...
  • "Christmas only begins when ... "Christmas, Christmas, oh how I love Christmas. Yes, the ...
  • "Marcus Ehning and the perfect ...   "We Horse & Country girls were already big ...

Authors

Alice OppenheimerAnna EdwardsDaisy Bunn
Gary DockingGemma TattersallGuest blogger
Jay HalimLoraine Homer Sharon Hunt
Steph CroxfordThe H&C web teamWilliam Kennedy

Tags

  • Carriage Driving
  • Event
  • Special event
  • Life
  • Eventing
  • Other
  • Horse advice
  • Fish
  • Hickstead
  • Natural Horsemanship
  • Show Jumping
  • Showing
  • Food
  • Fishing advice
  • Breeding & Futurity
  • Dressage
  • Racing
  • Dog advice
  • Live Reports
  • Dog

Browse blog archive

  • 2012
  • 2011
  • 2010
  • 2009
  • Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

On Horse & Country TV

8:30pm Rudall's Round-up: Royal Windsor
9:00pm A Decade of Badminton
10:00pm British Dressage Convention 2011
11:00pm British Dressage Convention 2011
Click here to see full TV listings

Advertisement

Exclusive products & offers

Monty's Equus University
MedicAnimal
DVD At Home with Carl Hester
DVD A Ride in Middle England

Newsletter sign-up

Enter your email address below to receive our monthly Horse & Country newsletter

UK events finder

Find equestrian events in your area


Horse & Country tweets

  • H&C's Rudall's Round up from @windsorhorse starting now on Sky 280 #showjumping and #showing action from Windsor
    3 hours ago
    Reply Retweet Favourite
  • Tune in now for brand new H&C programmes - Equitrekking from Spain, and Rudall's Round up from Windsor http://t.co/RoJ26BFV
    3 hours ago
    Reply Retweet Favourite
  • Remembering Master Oats, who died today at the age of 26 http://t.co/HpI5smqf
    4 hours ago
    Reply Retweet Favourite
  • Your horse can recognise your voice, and your face, according to research. Read the full story here: http://t.co/CW54Srw7
    5 hours ago
    Reply Retweet Favourite
  • We'll be at @SubaruHoughton this weekend filming interviews and action for our show 'Rudall's Round up' - see you there! #eventinglive
    5 hours ago
    Reply Retweet Favourite

Advertisement

Horse & Country TV

About Us  |  Advertising Info  |  Contact Us  |  Help  |  Terms of Service  |  Privacy Policy  |  Sitemap  |  Feedback

© H&C TV Ltd 2008-2012