Appaloosa Agency and Horse & Country TV have teamed up to offer visitors to the British Equestrian Trade Association (BETA) exhibition the opportunity to win a free television advertising campaign, worth £5,725.

Prize opportunity

The prize consists of a 30sec commercial, developed from concept through to production by Appaloosa. The completed advert will be broadcast on Horse & Country TV, who are contributing a four week campaign of six spots per day, with a ratecard value of £3,225.

As well as producing TV ads, Appaloosa also specialise in providing fully integrated creative and marketing solutions tailored to the equestrian industry. Services include advertisement and brochure design and production through to website creation, promotional videos and full marketing support including social media marketing.

Wide reach

Horse & Country TV is available in over 10 million homes in the UK and Ireland on Sky Channel 280. In a recent survey of over 1,000 viewers, 88% of respondents said they ride, 71% own a horse and 53% spend over £50 a week on their passion. Little surprise then that, in recent months, brands such as NAF, Point Two, Horseware Ireland, Litovet, Animo and many others have added the power of television to their marketing mix.

To win this fantastic prize, entrants simply have to fill in their details and correctly answer two questions on the competition form, which can be found at BETA International (19-21 February). Entries for the competition can be submitted throughout the show at the Appaloosa Agency stand (K.8.6) and the Horse & Country TV stand (P.9.2). The winning entry will be selected at random and announced at the end of the trade show on Tuesday 21 February.