Tickets will be sold on a first come, first served basis exclusively to the one million or so people who applied in previous rounds of Olympic ticket sales and were not successful in securing a ticket.
First priority will be given to the 20,000 people who were unsuccessful in the initial Olympic ballot application and then again unsuccessful when they applied in the second chance sales, due to the high demand. The one million people who applied in the initial ballot but were unsuccessful will then have an exclusive five-day sales period.
At 11am on Tuesday 15 May, sales for dressage, eventing and jumping tickets will go live. Unsold tickets on each day will be carried forward to the next day’s sales - but given the popularity of the equestrian events, it is likely that these will be snapped up.
LOCOG has also announced that remaining tickets for the Paralympic Games will go on sale from 11am on 21 May 2012 – exactly 100 days before the opening ceremony of the Paralympic Games.