To commemorate the Year of the Horse, Chinese eventer Alex Hua Tian is the new brand ambassador for Savile Row tailor Gieves & Hawkes.
Most riders rarely make it out of their jodhs, but it seems that Alex scrubs up rather well. In fact, he has been a fan of the tailors since the age of 16, when his dad brought him to their flagship store in London to buy his first suit.
“My father instilled in me the understanding that it is the heritage and quality of their tailoring that makes Gieves & Hawkes so special,” said Alex. ”While wearing their clothes, one is conscious of following in the footsteps of great men and maintaining a tradition for understated British elegance. I am deeply honoured to represent such a wonderful brand.”
Founded in 1771 Gieves & Hawkes is one of the oldest bespoke tailors in the world. Over the years it has dressed the likes of Admiral Lord Nelson, Sir Winston Churchill, Charlie Chaplin and Bill Clinton.
Alex grew up in Beijing and Hong Kong, but moved to the UK to attend Eton. He first came to the attention of the media when he was the youngest eventer at the 2008 Beijing Olympics aged just 18. Now 24, he is based in Cheshire, where is preparing for the 2014 Asian Games in Incheon, South Korea and the Rio de Janeiro Olympics in 2016.
Alex is currently back in Beijing for the Gieves & Hawkes official launch of his new role, which will see him attending a cocktail party followed by dinner at the British embassy.
According to Gieves and Hawkes’ creative director Jason Basmajian, the company is proud to dress such an "accomplished and elegant young man".
“Alex’s charm and sophistication are all a perfect fit with the values of Gieves & Hawkes," he said. "His love for the brand is genuine and began long before we met."
Alex is in the new Gieves & Hawkes commercial, which was filmed on Lake Como by twice Oscar nominated director Mike Figgis. He also appears in their advertising campaign, which was shot by Mario Testino protégé, Eddie Wrey.